The global pandemic that we’re currently experiencing in all corners of the world has stopped humanity in its tracks, upending and disrupting practically every industry, most notably, the travel and hospitality sector. Massive lay offs, decreased bookings, disrupted supply chains, closed hotels, empty airplanes are just a few of the devastating effects we’ve seen so…
Luxe Brand Equity: The Power of Trademarks in the Luxury industry
Luxury fashion brands such as Louis Vuitton and Bulgari have cultivated brand names that have transcended generations and remained relatively immune to the volatility of trends. The timelessness of such brands comes from the brand equity that has been developed through a carefully crafted purpose-driven approach and fiercely protected by trademark law, both domestically and…
8 Luxury Travel Trends in 2018
Luxury is probably the most overused word in the marketplace. The definition of luxury travel has changed and evolved based on the Zeitgeist, but the parts that have stayed true to the notion of luxury are scarcity, authenticity, and exclusivity. As a consumer, journalist, and marketer within the luxury travel sector, I’m always keen to…