Books to Read: December 2017

Smitten Kitchen Every Day: Triumphant and Unfussy New Favorites by Deb Perelman Quiet: The Power of Introverts in a World That Can’t Stop Talking by Susan Cain Astrophysics for People in a Hurry by Neil deGrasse Tyson The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World by John Elkington

trademarks in luxury travel

Luxe Brand Equity: The Power of Trademarks in the Luxury industry

Luxury fashion brands such as Louis Vuitton and Bulgari have cultivated brand names that have transcended generations and remained relatively immune to the volatility of trends. The timelessness of such brands comes from the brand equity that has been developed through a carefully crafted purpose-driven approach and fiercely protected by trademark law, both domestically and…

Books to Read: November 2017

The Mask of Masculinity: How Men Can Embrace Vulnerability, Create Strong Relationships, and Live Their Fullest Lives by Lewis Howes Braving the Wilderness: The Quest for True Belonging and the Courage to Stand Alone by Brené Brown Give Work: Reversing Poverty One Job At a Time by Leila Janah The Happiness Advantage: The Seven Principles That…

Books to Read: September 2017

The Sell: The Secrets of Selling Anything to Anyone by Fredrik Eklund Start With Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek The Conscious Parent: Transforming Ourselves, Empowering Our Children by Dr. Shefali Tsabary Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team by Simon Sinek