trademarks in luxury travel

Luxe Brand Equity: The Power of Trademarks in the Luxury industry

Luxury fashion brands such as Louis Vuitton and Bulgari have cultivated brand names that have transcended generations and remained relatively immune to the volatility of trends. The timelessness of such brands comes from the brand equity that has been developed through a carefully crafted purpose-driven approach and fiercely protected by trademark law, both domestically and…

Leadership vs. Management

Leaders inspire change, challenge norms, and foster innovation through the lens of their audience. They’re visionaries with courage to shape the ideas of the future generation. Managers, on the other hand, minimize risk and strive for stability through the lens of their past teachings. They’re conformers to a certain standard who seek to maintain the status…